We Promote Knowledge & Love: Parade Day in Harlem was a great success!!
Thanks to the generous support of over 100 kickstarter.com backers we were able to bring an over-the-top, parade inspired We Promote Knowledge & Love performance to the 42 Annual African American Parade Day in Harlem, NY! Complete with over 30 volunteers, over-sized paper maché replica heads of the quoted historical figures (Malcolm X, Martin Luther King Jr., Marcus Garvey, Frederick Douglass, and Harriet Tubman), 10,000+ wisdom-rich flyers were passed out to this year's parade audience.

Check out Video, and MANY more photos from Parade Day HERE

Knowledge for Love! Love for Knowledge! Free all the time... A series of work inspired by a chance encounter with a socially conscious pawnbroker promoter-for-hire (see Brother Abdul featured in Hype video, and the print edition Pawn Power ). The performance element of the series, We Promote Knowledge & Love, borrows the aggressive street advertising tactics of pawnbrokers in low-income communities as a vehicle to promote knowledge, wisdom, self-empowerment and love rather than commerce or monetary wealth. It is designed to upset attributions of value and incite re-evaluations of both outright and passively held notions of worth. The project engages the community in which it is enacted through the dissemination familiar flyers that encourage uncommon exchange. Each flyer features 5 insightful quotes from El-Hajj Malik El-Shabazz/Malcolm X. The series also features an edition of alternative gold paper chains.

click here to view Parade Day Kickstarter Video
click here to view HYPE!

Parade Day in Harlem, NY 2011 photo by Martin Solheim

Parade Day in Harlem, NY 2011 photo by Martin Solheim

Parade Day in Harlem, NY 2011 photo by Martin Solheim

Parade Day in Harlem, NY 2011 photo by Martin Solheim

Parade Day in Harlem, 2011 photo by Martin Solheim

Pawn Power, 2010 (edition of 5) screen print on paper, 18"x24"

promoting in Harlem, NY 2010 photo by Elena Estojanova

promoting in Harlem, NY 2010 photo by Elena Estojanova

promoting in Harlem, NY 2010 photo by Elena Estojanova

promoting in Harlem, NY 2010 photo by Elena Estojanova

promoting in Brooklyn, NY 2010 Photo by Maya Suess

promoting in Brooklyn, NY 20101 Photo by Maya Suess

promoting in Brooklyn, NY 2010 Photo by Maya Suess

promoting in Brooklyn, NY 2010 Photo by Maya Suess

We Promote Knowledge & Love flyer ,2010, 5.5"x4"

VENT @ Soapbox Gallery, BK, NY 2010 WPK&L exchange shop install

Alternative Gold Paper Chains 2010, screenprint on paper, 10"x15"

Alternative Gold Paper Chains 2010, screenprint on paper, 10"x15"